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Arkopharma, optimize and accelerate the customer’s journey

Founded 40 years ago, the pharmaceutical laboratory Arkopharma is the French and European leader in natural plant-based medications and dietary supplements. With more than 250 references, Arkopharma covers any customer need thanks to its French products, natural and organic, based on plants that respect the body and its organisms.

Reda Asmani

Digital Manager Arkopharma Group

“If i had to sum up our collaboration, I would say flexibility, and agility. Click2Buy is an efficient solution, that can be deployed within a few weeks. We had specific needs and Click2Buy managed to respond to them within the allotted time.

CONTEXT

Two years ago, Arkopharma launched an online survey about their website. According to the answers, their users expected two things : – An optimized navigation and user experience on their website ; – New features such as the possibility to purchase Arkopharma’s products directly on their website. The brand’s response was to redesign their website and to add a Where to Buy solution to it. Click2Buy then appeared like a perfect compromise to meet customers’ expectations, as well as the brand’s marketing needs.

buyer’s journey adaptation

To maximize the simplification of the customer’s journey, we co-built a new type of widget to fully meet their needs. The geolocation step added an unnecessary clic to the conversion process. This slowed the conversion for no reason, knowing that the laboratory only displays e-retailers on the solution. Thanks to this improvement, their engagement rate considerably grew (+30%) !

The results obtained with Click2Buy

73%

of engagement rate during the first 6 months

+50%

qualified traffic on their website

+30%

of engagement rate since the adaptation of the solution

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