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Confinement : Disrupted consumption habits

Following the government’s announcement of confinement in response to the spread of the coronavirus, a peak in consumption in the FMCG industry emerged. From the first weekend, the supermarket stores were emptied, leading to a considerable increase in turnover. Temporary or continuous increase? Increase or

Checklist buy now

5 good reasons to do “Buy Now”

The “buy now” Is not only a button to customise your communication media, it will revolutionize your way to communicate. But you, as a brand, what do you get from this? Our 5 good reasons will help you to discover why to use a Buy


How are physical stores being digitized ?

Since the arrival of e-commerce, some fears have emerged about the future disappearance of physical shops. However, these technological advances are not synonymous with the reduction of distribution channels, but instead of enriching them. We now live in a century in which technology and physical

Social Shopping

Is social shopping replacing traditional advertising?

It goes without saying that social media networks have revolutionised our personal lives. Their emergence has facilitated the ease of interpersonal connection more than ever. Both the speed with which social media has grown and their ease of use for consumers, means that increasingly these

Data governance

Data governance: driving change through data strategy

Three years ago, only 45% of companies had already implemented a data strategy according to the CDO, EBG and Informatica Barometer, and 23% of them had a CDO (Chief Data Officer) among their team. Data is becoming a major element in creating value and helping

Retail Media

Retail Media, a connector in the Brand-Retailer relationship

Since 2018, Amazon has taken the upper hand of product searches by overtaking Google, which currently represents 46% of the requests against 54% for Jeff Bezos’ company. In addition, in France, over 43 million internet users visited e-commerce websites in December 2018. Making it the


Vocal assistants, growth driver for remote purchases ?

Alexa, Google Home, Siri, what future do vocal assistants hold for us ? Today, in the United States almost one in four households are fitted with at least one speaker. This tendency is also noteworthy in Asia where big local digital companies have all created

Data is the new oil

# Data is the new Oil

Today, concerns are emerging about the global data giants, the black gold of the digital age. These titans – Alphabet (Google’s holding company), Amazon, Apple, Facebook and Microsoft (GAFA) – seem invincible. These are the top five companies in terms of market capitalization. Their results are