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July the 29th is our limit. “We have used more from nature than our planet can renew in the whole year” according to WWF. Global Footprint Network, an international research organization that helps humanity to limitate his ecological impact, calculated this day by dividing the amount of natural resources Earth is...

From 6 to 11 September 2019 in Berlin takes place the new edition of IFA International fair. The opportunity to discover many innovations of the world's leading brands of consumer electronics and home appliance markets ! The newness mass The IFA show is the largest international exhibition dedicated to electronics and home...

In 2019, 37% of French people said they did not like advertising and 47% were indifferent to campaigns. Figures up from 2018. Content and targeting optimization is essential to turn the tide. These figures, unveiled by Kantar Media in study "Dimension 2019", are quite surprising in the number of campaigns generated...

In 2017, one-third of the most viewed Instagram stories are from brands that are followed by 80% of users. For several years, brands have used Instagram as a marketing tool in its own right. Today, all the brands are starting to use it, whether BtoC or BtoB, each finds its...

In the age of digital transformation organizations, companies are increasingly interested in how their distribution strategies are implemented with priority, the omnichannel. According to the 2019 Shopgate Report, omnichannel has become the top priority for 67% of retailers. And this mainly for the following reasons: obtaining a competitive advantage, acquisition of...

Stéphanie Dumas, digital publishing manager at Ben & Jerry’s talks about the application of Clic2Buy solution in the brand’s digital strategy, go check her interview : [embed]https://www.youtube.com/watch?v=RNiP-yceDnw[/embed]...

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