Hisense, Drive-to-Store Campaigning with a Non-commerce Site
A leader in home appliances in China, and known as one of the biggest television manufacturers in the world (3rd biggest), Hisense arrived in the French market in 2015. They gained a lot of publicity by being an official sponsor of the 2018 World Cup of Football. The group has 80,000 employees around the world and generated more than 70 million euros in sales revenue in 2018.
Not yet present in 100% of specialised distributors in France, Hisense seeks to make their advertising investments profitable by helping consumers to identify the points of sale that carry their products.
Facilitate the buyer’s journey for intentional customers by giving them the right information at the right time, and generating qualified traffic for their network of distribution partners.
Hisense’s main site is one of the hubs of their communication ecosystem. As they do not have an e-commerce platform, Hisense wanted to enrich their non-commercial site to enable their customers to find their products more easily and facilitate purchases.
Relying on qualified traffic from the non-commercial site to generate intentional traffic to the partners' points of sale. Facilitating the buyer’s journey by being transparent about real-time product availability. Gaining precise metrics on the product’s performance.
The results obtained with Click2buy
users informed about the availability of products
internet users continued the buyer journey by consulting a retailer site that carried the product
of referrals were for home delivery
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