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Legrand, Making Strategic Innovations Accessible to the General Public

CONTEXT

The market for home renovations coupled with the potential of smart home equipment is growing significantly. Since the launch of their new non-commercial website promoting their connected products line, Legrand sought to facilitate access to their innovations for the general public while deploying a solution adapted to their B2B products.

CHALLENGES

With a non-commercial site and communications focused on the use of their innovations, Legrand needed to transform their educational content aimed at curious consumers into qualified traffic that is conducive to conversion. Facilitating the purchasing process by referring customers to points of sale that carry their products is in line with the group's innovation strategy.

NEEDS

Without overhauling their distribution strategy, Legrand aimed to enhance their commercial website and community communications with a customised solution to facilitate the buyer journeys of their audiences and measure the impact on conversions, simply and without any complex IS interventions.

GOALS

Facilitate the buyer journey and analyse its fluidity in order to optimise it, increase sales volume and measure the impact of communication media on conversion rates.

The results obtained with Click2buy

2000

products referenced on Click2Buy

133500

clicks on the widget

22%

of consumers redirected to a distributor

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