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Silverlit, The World of High-tech Toys at Your Fingertips

CONTEXT

In a sector that is still very traditional and competitive, the opportunities for positioning and taking market share are significant. Historical players compete with newcomers seeking to promote their product innovations and capitalise on the discovery traffic brought in by their various campaigns.

CHALLENGES

For Silverlit, which specialises in cutting-edge toys, the main challenge is to get closer to consumers by combining their B2B model with a B2C approach in order to maximise conversions.

NEEDS

By integrating the Click2Buy solution into their community communications, Silverlit aimed to capitalise on their audiences in order to reinforce their positioning and gain market share.

GOALS

Facilitate the buyer journey, increase sales volume, convert Internet users into clients, increase lead generation via their website.

The results obtained with Click2buy

2

Countries: France and Germany

31630

consumers guided in their purchasing process

80%

consumers redirected to a distributor

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