Since 1977, Silverlit has created fun, innovative and safe toys. With a specialisation in high-tech toy production, Silverlit is progressively gaining global traction with radio-controlled toys such as robots and drones. Silverlit has 5000 employees worldwide and a presence in 16 countries.
In a sector that is still very traditional and competitive, the opportunities for positioning and taking market share are significant. Historical players compete with newcomers seeking to promote their product innovations and capitalise on the discovery traffic brought in by their various campaigns.
For Silverlit, which specialises in cutting-edge toys, the main challenge is to get closer to consumers by combining their B2B model with a B2C approach in order to maximise conversions.
By integrating the Click2Buy solution into their community communications, Silverlit aimed to capitalise on their audiences in order to reinforce their positioning and gain market share.
Facilitate the buyer journey, increase sales volume, convert Internet users into clients, increase lead generation via their website.
2
Countries: France and Germany
31630
consumers guided in their purchasing process
80%
consumers redirected to a distributor
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