Skip links

Silverlit, The World of High-tech Toys at Your Fingertips


In a sector that is still very traditional and competitive, the opportunities for positioning and taking market share are significant. Historical players compete with newcomers seeking to promote their product innovations and capitalise on the discovery traffic brought in by their various campaigns.


For Silverlit, which specialises in cutting-edge toys, the main challenge is to get closer to consumers by combining their B2B model with a B2C approach in order to maximise conversions.


By integrating the Click2Buy solution into their community communications, Silverlit aimed to capitalise on their audiences in order to reinforce their positioning and gain market share.


Facilitate the buyer journey, increase sales volume, convert Internet users into clients, increase lead generation via their website.