Silverlit, The World of High-tech Toys at Your Fingertips
Silverlit
Since 1977, Silverlit has created fun, innovative and safe toys. With a specialisation in high-tech toy production, Silverlit is progressively gaining global traction with radio-controlled toys such as robots and drones. Silverlit has 5000 employees worldwide and a presence in 16 countries.
CONTEXT
In a sector that is still very traditional and competitive, the opportunities for positioning and taking market share are significant. Historical players compete with newcomers seeking to promote their product innovations and capitalise on the discovery traffic brought in by their various campaigns.
CHALLENGES
For Silverlit, which specialises in cutting-edge toys, the main challenge is to get closer to consumers by combining their B2B model with a B2C approach in order to maximise conversions.
NEEDS
By integrating the Click2Buy solution into their community communications, Silverlit aimed to capitalise on their audiences in order to reinforce their positioning and gain market share.
GOALS
Facilitate the buyer journey, increase sales volume, convert Internet users into clients, increase lead generation via their website.
The results obtained with Click2buy
2
Countries: France and Germany
31630
consumers guided in their purchasing process
80%
consumers redirected to a distributor
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Sales Director at Click2Buy, Bastien and his teams are at your disposal to understand your environment and support you in the study of the implementation of our solution on your communication ecosystem.
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Want to learn more about our solution?
Contact Bastien !
Sales Director at Click2Buy, Bastien and his teams are at your disposal to understand your environment and support you in the study of the implementation of our solution on your communication ecosystem.
Ask to be called back during the day or schedule an appointment with the Click2Buy teams in a few clicks.