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Smeg Design at the Heart of French People’s Expectations

CONTEXT

A brand known to design enthusiasts and present in several countries, Smeg has won over some French people by setting up a sales outlet in the heart of Paris. However, Smeg has a restrictive distribution policy which can make their products difficult to find.

CHALLENGES

Facilitate the buyer journey for intentional customers by giving them the right information at the right time and generating qualified traffic for their distribution partners’ channels.

NEEDS

Smeg's main site is one of the hubs of their communication ecosystem. As they do not have an e-commerce platform, Smeg wanted to enrich their non-commercial site to enable their customers to find their products more easily and facilitate purchases.

GOALS

Relying on qualified traffic from the non-commercial site to generate intentional traffic to the partners' points of sale. Facilitate the consumers' journey and increase the volume of direct sales.

The results obtained with Click2buy

152540

Internet users informed about the availability of products

124015

consumers redirected to a distributor

70%

of referrals were for home delivery

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