TTI and the DIY Market: The Challenges of 3 Innovative Brands
The international group TechTronic Industries (TTI) designs and markets high-performance electrical Do It Yourself equipment. With their flagship brands Milwaukee, AEG and Ryobi, TTI supports individuals and professionals in home renovation. TTI has 30,000 employees worldwide, generated $7 billion in sales in 2019 and is constantly innovating their technology.
CONTEXT
Enthusiasm for housing and Do It Yourself is growing, leading consumers who want to renovate their homes to make choices between different types of equipment. The TTI brands already recognised for their reliability are a major advantage for differentiating themselves in a competitive market.
CHALLENGES
In a market where the customer journey is strategic, TTI's desire is to guide customers in order to help them find the right tool, adapted to their needs, at the right time. At the same time, a challenge for TTI is to control the distribution weight of some of their partners.
NEEDS
The Milwaukee, AEG and Ryobi brands want to capitalise on the discovery traffic of their non-commercial site to generate intentional traffic to their partner outlets. The strategy is to display only those points of sale that have real-time access to the products, whether physical or online, while favouring certain distributors for strategic reasons.
GOALS
Guide customers, facilitate their buyer journey, increase sales volume, optimise digital investments and access sales trends to adapt distribution strategies.
The results obtained with Click2buy
7
countries deployed with our solution
300000
consumers informed about the availability of products
47%
of consumers redirected to a distributor
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Want to learn more about our solution?
Contact Bastien !
Sales Director at Click2Buy, Bastien and his teams are at your disposal to understand your environment and support you in the study of the implementation of our solution on your communication ecosystem.
Ask to be called back during the day or schedule an appointment with the Click2Buy teams in a few clicks.